Privacy Policy
At Lake Effect Liquidation, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit our website, register for an auction, or make a purchase. By using our services, you agree to the terms outlined in this Privacy Policy.
1. Information We Collect
We collect several types of information in order to provide and improve our services to you:
a. Personal Information:
When you register for an account, participate in an auction, or make a purchase, we may collect personal details such as your:
Full name
Contact information (email address, phone number)
Shipping address
Payment information (credit card details, billing address)
Username and password for account creation
b. Non-Personal Information:
We may collect non-personal information such as:
Browser type and version
IP address
Device type and operating system
Pages visited and activity on our website
Referring/exit pages and timestamps
This information helps us improve the user experience and troubleshoot technical issues on our website.
2. How We Use Your Information
Lake Effect Liquidation uses your personal information for the following purposes:
To process your auction bids, purchases, and payments
To communicate with you regarding your account, auction updates, and purchases
To send you promotional emails, newsletters, and other marketing materials (you may opt out of these communications at any time)
To improve our website and services based on your feedback and usage
To protect against fraudulent activities and ensure the security of our platform
To comply with applicable laws and regulations
3. Sharing Your Information
Lake Effect Liquidation respects your privacy and will not sell, rent, or trade your personal information to third parties for marketing purposes. However, we may share your information in the following situations:
Service Providers: We may share your information with trusted third-party service providers who assist us in operating our website, processing payments, providing shipping services, and other functions related to your auction or purchase.
Legal Compliance: If required by law or in response to a legal request (e.g., court order or subpoena), we may disclose your information to comply with applicable regulations or to protect the rights, property, and safety of Lake Effect Liquidation, our users, and others.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of the transaction. We will notify you if such a transfer occurs.
4. Security of Your Information
We implement industry-standard security measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:
Encryption of payment details using SSL technology
Secure servers for storing sensitive data
Regular security audits to identify vulnerabilities
However, no method of electronic transmission or storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.
5. Cookies and Tracking Technologies
Lake Effect Liquidation uses cookies and similar tracking technologies to enhance your experience while using our website. Cookies are small files stored on your device that help us:
Remember your preferences and login information
Track website usage and performance
Provide personalized content and advertisements
You can control your cookie settings through your web browser. Please note that disabling cookies may affect the functionality of some parts of our website.
6. Your Rights and Choices
As a user, you have the following rights regarding your personal data:
Access and Update Your Information: You can access and update your personal information by logging into your account or contacting us directly.
Opt-Out of Marketing Communications: If you no longer wish to receive promotional emails, you can unsubscribe by clicking the "unsubscribe" link in any marketing email we send or by contacting us.
Delete Your Information: You can request the deletion of your personal information by contacting us. Please note that we may be required to retain certain information for legal or business purposes.
7. Third-Party Links
Our website may contain links to third-party websites that are not operated or controlled by Lake Effect Liquidation. This Privacy Policy applies only to our website, and we are not responsible for the privacy practices or content of third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.
8. Children’s Privacy
Lake Effect Liquidation does not knowingly collect or solicit personal information from anyone under the age of 18. If we become aware that a child under 18 has provided us with personal information, we will take steps to delete such information as soon as possible.
9. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page, and the "Last Updated" date will be revised accordingly. Continued use of our website and services after any changes constitutes your acceptance of the updated Privacy Policy.